La deutsche Vita
The road taken ….
The Tanja (that’s what “die Tanja” means - in cause you were wondering) refers to my southern German roots. There you add the definite article whenever you talk about someone. A specification I quite appreciate. And kept up while working my way up over the years:
After coming back from the real down under, where I spend almost a year, I went to university in Würzburg studying English Cultural Science, worked as a freelance journalist for a local newspaper in Heidelberg, took my first steps in advertising in Düsseldorf at Butter, and finally reached the top – at least geographically: Hamburg.
But the only stops are full stops: from Junior Copywriter to Creative Director at loved, Red Rabbit, Leagas Delaney, Scholz & Friends, GGH Mullenlowe, Schipper Company und now I’m free at last.
On the way I gained various experiences in fashion & lifestyle, food & beverages, automobile, insurance, telecommunications, electricity, healthcare and more.
The ampersand being always present: copywriting & concept, classic & digital, B2C & B2B, national & international, texting & creative direction, german & english and a lot of passion & fun.